Businesses that communicate with their customers can increase customer satisfaction by giving customers valuable information.
Your business blog posts can share important details, like maintenance schedules and do-it-yourself tips, that help your customer get the most value from your product or services. This increased value will lead to an increase in customer satisfaction.
Troubleshooting Tips Increase Customer Satisfaction
I don’t know about you, but the minute I need help with an appliance or a bit of software, I start searching online for information. I want to know:
- Can I fix this?
- Why did this happen?
- How can I prevent this in the future?
No matter what THIS is, I know I will probably find answers online. I will find answers, but business owners may hate the answers I find.
The answers I find may not be correct. They may not solve my problem. Worst of all, from a business owner’s standpoint, the answers may disparage the manufacturer or seller of a product or service. (Your dinglewhipper broke because XYZ whips are crap!)
If you provide a product or service that may malfunction someday, you should consider putting information on your blog about potential issues. In some cases, you will inform customers ahead of time so they know what they need to do when a problem arises. For the rest, when problems occur and they search online, you want them to find your solutions so they get the best, professional information to satisfy their needs.
Storage and Maintenance Advice Increases Customer Satisfaction
When you sell products that require proper storage and maintenance, your blog is a great place to remind customers about these best practices. For example, a home improvement store might run a post in autumn advising customers how to store their yard tools and lawn mowers for the winter.
A lot of consumers are certain that manufacturers design products to break easily so these items will need be replaced more often. Your business blog can help assure customers that your products will last for years if treated properly. You can also warn about the dangers of ignoring tune ups or expiration dates.
Doctors will often prescribe new medicines for “off -label” uses. In these cases, the doctors believe the prescriptions have value for symptoms or dosages that have not yet been studied or approved by the FDA.
In a similar manner, some creative customers will develop off-label uses for non-pharmaceutical products they use.
If a customer informs you of a secondary use of your product not mentioned on your label, you can share that information on your blog. The more ways a customer can use your product, the more satisfied that customer is likely to be.
More importantly, if you have concerns about these off-label uses, you can warn your customers and protect them from dangerous uses associated with your products.
Many services involve meetings or visits. Maybe you visit the customer’s home (landscapers and painters) or they visit your office (accountants and dentists). These visits are most successful when both parties are fully prepared.
Of course, you will be fully prepared. That’s your job and you are good at your job. Customers, though, don’t always do what they should.
Blog posts can contain friendly reminders that help customers prepare for your visits, leading to a more satisfactory outcome for both you and them.
Transparency Increases Customer Satisfaction
Not every product or service is perfect. Sometimes adding one feature compromises another. Lowering cost often means sacrificing a benefit.
Your business blog can address those imperfections honestly and explain them fully. Again, it is better the customer hear about issues from you rather than someone else who is trying to be sensational.
Explaining clearly the trade-offs and the reasons for them can increase customer satisfaction with a purchase.
Accessories and Add-ons Increase Customer Satisfaction
Finally, many customers would be better satisfied if they purchased the accessories or upgrades that allow a product or service to fully meet their needs. Blog posts can make this clear without a hard sell.
Away from the sales floor, a clear explanation of what other customers accomplish using a fully-upgraded or -accessorized product or service may lead to more of these add-on purchases. When the add-ons enhance the customer’s experience, then customer satisfaction will increase.
Blogging for Business Increases Customer Satisfaction
For all these reasons and more, blogging for business can help increase customer satisfaction leading to better word-of-mouth advertising and more repeat customers.
Contact Tammi Kibler today to learn how a professional freelance writer can help you create a blog that connects with your customers and promotes your business.
This is the fourth in a series of 10 benefits of blogging for business.