(Note 8/29/11: Apparently they have removed the Problogger post about PLR.)
What Is PLR?
Private label rights content has been offered by its writer to be copied by other writers or bloggers. Blog posts, ebooks, and email sequences are among the most popular PLR offerings.
The rights offered vary depending on the author. Some give away unlimited copies for free as a bonus, some sell a finite number of licenses to restrict how many times the work gets reused, and others resell the work as often as they can. Usually, the purchaser is free to use the PLR content any way he sees fit and to claim authorship, though the original author may put limits on the buyer’s right to resell the rights to the work.
If you are:
- Struggling to add fresh content to your blog,
- Looking for a quick ebook to offer as a freebie,
- Hoping to save some money on content,
PLR may appear to be a viable, cost-effective solution to your problem. However, you should understand that many of the claims these content writers make are not true.
5 PLR Content Lies
Lie #1: PLR Is Quality Content
I find this claim the most spurious because quality writers do not associate themselves with PLR.
The writing sequence is very simple.
- You write quality content.
- You promote it.
- You make money.
You may change it up by promoting yourself first, writing to order for a client, and then making money, but still the idea is the same.
To suggest that writers who are capable of doing all of this would sell multiple rights to copy and claim their words or set limits to the number of times they will sell their ebooks or other content makes no sense. Those writers who can, make a profit when they do. Those writers who can’t, sell PLR.
Lie #2: PLR Saves Time
Every time I see an offer, it comes with the reminder that you will have to rewrite the content to make it your own. If you have ever tried to spin one of your own articles, you understand how difficult it can be to find new ways to say what someone has already said – kind of like trying to stop thinking about an elephant now that I have suggested you should.
Maybe PLR can help you save some time on the inspiration part. Someone else has thought up an angle of approach and an outline, so you just have to follow through and flesh it out your way. Honestly, is it worth what they charge to produce something with the exact same angle and outline that others are producing?
Lie #3: PLR Provides Research
If you cannot trust the quality, then you need to double check any facts provided in a PLR package.
Besides, the underlying facts often make PLR-based content obvious. I may not remember the exact words someone used to make a point, but I will remember the data and stories that supported the point when I run into them again in someone else’s words.
If you want to hide your source when using someone else’s content, you will have to research your own supporting data, examples, and case studies.
Lie #4: Duplicate Content Will Not Hurt You
But it will.
The people who read you will spot it eventually and they will lose respect for you.
Let’s say you do patch together a successful ebook using PLR. Somebody in your niche is bound to come across another patchy version with the same underlying structure and “research.” Your credibility will be shot with that reader, and possibly with many others if the experience is shared publicly.
Lie #5: Setting PLR Limits Will Control the Saturation Level
I wonder what sort of research supports the idea that selling only 20 or 30 or 150 licenses prevents overuse of the content. I suspect there is no research.
Even if we knew of a saturation point to avoid, the copying and reselling cannot be controlled the way these websites suggest. The authors and buyers are acting on the honor system, and you have no recourse if this honor is not upheld.
Insist on Quality
Reputations last a long time online. Getting caught selling a cheap knockoff as an original can haunt your business for years. Do not fall for the lies PLR content writers want you to believe. These tactics may work for shady internet marketers who seek a quick profit, but reputable businesses should steer clear of anything with a whiff of shoddy workmanship or shortcuts.
Contact Tammi Kibler today to learn how a freelance writer can provide your business with quality, original content that attracts visitors and inspires them to become customers.