Blogs are not only good for your website SEO (search engine optimization), but they also increase sales when they answer customer questions. Quality content equips your prospects with all the information they need to commit to your product or service.
Have you ever teetered on the verge of committing to a purchase but held back because of questions you needed answered?
Maybe you thought the offer was too good to be true, or the guarantees weren’t clear. You considered asking, but then you were afraid you would get slammed with the hard sell.
You know how it is – sometimes salespeople will not quit once they know you’re interested.
Probably you wished there was a place you could get your questions answered without getting trapped in a hardcore sales pitch.
Frequently Asked Questions (FAQ)
Many websites offer FAQ pages where they answer the questions customers frequently ask. FAQs are important resources that can cut your customer service time when users self-serve themselves the answers they need.
If yours is an ecommerce site, make sure customers can access your FAQ throughout the checkout process. You do not want to lose the shopping cart and the sale when a customer leaves to find an answer to a question.
A blog supports the FAQ page on a website by drawing attention to changes and additions. Many websites do not update their FAQ pages on a regular basis. In those cases, blogs are invaluable for pointing out information formerly unavailable.
Questions Your Customer Never Asks – But Needs to Know
How do you know when your customers have questions they aren’t asking?
Whenever they continually do what you wish they would not.
When this happens, whatever it is, most likely the customer does not understand the WHY behind a particular action. You can keep telling her HOW to do something over and over, but if she does not understand WHY, she will continue to do it wrong. Whatever IT is, the problem often is not that she does not get the how, but that she is missing the why. (And the WII-FM)
Blog posts let you tell stories. You can create narratives that demonstrate why it is important to do things a certain way. These stories educate your readers and customers while adding to the SEO of your site. Someday, these posts will draw new readers who will also become customers.
Because you are answering questions the customer never asks aloud and never seeks to answer, these questions would be buried on the FAQ page (though you can certainly add them there too). Blog posts that address these unspoken questions educate your readers and improve customer service. The better-educated customer is easier to satisfy, and he is more likely to choose to buy from you again.
Contact Tammi Kibler today to learn more about the questions your blog posts can answer and how a freelance writer can help you turn questions into conversions.
This is the second in a series of 10 benefits of blogging for business.
